Pacific Foods of Tualatin, Ore., has appointed 72andSunny as its lead creative agency following a review.
“Pacific Foods is a brand that’s obsessed with the details of what goes into our products, it’s what makes our brand special. We chose 72andSunny because they share the same passion for the details in telling the Pacific Foods story,” Pacific Foods vp, marketing Tim Goldsmid said in a statement. “We are excited for 72andSunny’s ability to elevate food and create breakthrough work, connecting Pacific with consumers in compelling and relevant ways.”
“Sometimes you meet a brand, a client, and you just know you’re going to do something special together—Pacific Foods is one of those stories,” added 72andSunny executive strategy director Kelly Schoeffel. “From the start, we had a shared creative vision, and we can’t wait to launch some delightfully disruptive work in the months ahead.”
Pacific Foods spent around $600,000 on measured media last year, according to Kantar Media.
72andSunny’s first campaign for the brand is expected some time this autumn.