View Post Agencies | People DigitasLBi Hires BBDO Vet to Run North American Creative By Patrick Coffee on Jan. 12, 2015 - 4:56 PM Today DigitiasLBi announced the hiring of Ronald Ng as its newest North American chief creative officer. Ng is a veteran of the BBDO organization: he joined the agency’s Malaysia office in 2004, relocating to New York for a ...
View Post Ad Biz Monday Odds and Ends By Erik Oster on Jan. 12, 2015 - 4:22 PM -This BBH London campaign for St. John Ambulance teaches you how to save a choking baby (video above). -70 percent of marketers plan to increase social spending in 2015. –Creative Review asks, “Are Ads Getting Too Long ...
View Post Agencies | Campaigns | What The?? Fallon Puns on Numbers for H&R Block By Erik Oster on Jan. 12, 2015 - 3:36 PM With tax season approaching, Fallon has a new broadcast campaign for H&R Block, a client the agency has handled since winning the account from DDB in 2010. With a host of rivals, Fallon attempts to use humor to differentiate H ...
View Post Ad Biz | Agencies | People Celia Jones Heads to Havas Chicago as Group Brand Director By Erik Oster on Jan. 12, 2015 - 2:47 PM Havas Worldwide Chicago Group announced the appointment of Celia Jones as group brand director today. She will be responsible for both strategic brand building and external marketing, reporting to U.S. Chief Growth Officer Laura M ...
View Post Agencies | People Leslie Sims Named CCO of Y&R New York By Patrick Coffee on Jan. 12, 2015 - 1:45 PM Y&R followed up on last week’s changes in its Chicago team by adding a new name to the top of its Manhattan-based creative department: Leslie Sims will be CCO at Y&R New York beginning next month. Sims joins Y&R ...
View Post Agencies | Brands | Campaigns | People | TV Digitas LBi Wraps Up ‘An Amazing Year’ for Delta By Erik Oster on Jan. 12, 2015 - 1:05 PM Digitas LBi thanked passengers on behalf of Delta for “An Amazing Year” in a spot which debuted late last month. “165 million people,” the spot begins with voiceover delivered from Donald Sutherland, “ ...
View Post Agencies | Brands | Campaigns | Digital | People Droga5 Attempts to Crowdfund a Super Bowl Ad for Newcastle By Erik Oster on Jan. 12, 2015 - 12:16 PM Last year, Droga5 gained a lot of attention for Newcastle with its “If We Made It” digital campaign for the brand. So when the agency crashed Doritos “Crash the Super Bowl” campaign with its “Chores&# ...
View Post Agencies | Campaigns BBDO NY and Joe Montana Stay Strong for AT&T By Patrick Coffee on Jan. 12, 2015 - 12:00 PM In a campaign scheduled to culminate with tonight’s first-ever College Football Championship, BBDO New York focuses on a single fact for client AT&T: the provider offers customers “the nation’s strongest LTE ...
View Post Agencies | Brands | Campaigns | TV Leo Burnett’s ‘Signs’ for McDonald’s Inspires Conversation and Parody By Erik Oster on Jan. 12, 2015 - 11:24 AM Yesterday, McDonald’s aired “Signs,” the latest in Leo Burnett’s brand refresh for the fast food giant, which aired during NFL Divisional Playoff games and the Golden Globe Awards yesterday. Following on th ...
View Post Ad Biz Monday Morning Stir By Erik Oster on Jan. 12, 2015 - 10:17 AM -The NSPCC has launched a “Share Aware” campaign highlighting the risks of sharing intimate images on social services like Snapchat (video above). -Agencies are no longer approaching mobile as a niche specialty. -Ogilv ...