GSD&M’s CEO is named Roy Spence. Roy has a new book coming out called, “It’s Not What You Sell, Itâ€™s What You Stand For: Why Every Extraordinary Business is Driven By Purpose.” Co-authored by Haley Rushing, also of greed, sex, drugs & money, the book promises to educate us all on the subject of “purpose branded marketing concepts” — and it’s even endorsed by Bill Clinton.
The book goes live on February 5th, and was published by Portfolio. But more importantly, here’s what Slick Willy said:
“If you’re looking for a way to inspire people, mobilize the talent and energy of your organization, and make a real difference, the road map and case studies in this book will help you do it.”