Optional Reading: GSD&M’s Roy Spence Has a New Book, But the Title is Too Long to Put Into a Headline

By Matt Van Hoven 

GSD&M’s CEO is named Roy Spence. Roy has a new book coming out called, “It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business is Driven By Purpose.” Co-authored by Haley Rushing, also of greed, sex, drugs & money, the book promises to educate us all on the subject of “purpose branded marketing concepts” &#151 and it’s even endorsed by Bill Clinton.

The book goes live on February 5th, and was published by Portfolio. But more importantly, here’s what Slick Willy said:

“If you’re looking for a way to inspire people, mobilize the talent and energy of your organization, and make a real difference, the road map and case studies in this book will help you do it.”

Take it from Bill, who knows how to mobilize talent, know what I mean? Still, it’s funny to us that the former president and Spence are homies.

More:
Reading List: The King Of Madison Avenue

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