Antony Young, CEO at Optimedia US announced today that Optimedia US has been named digital media agency of record for British Airways. The agency expands its global media AOR assignment which it has led since 1995. Not a bad run.
“Optimedia continues to deliver integrated media programs that demonstrate both a true understanding of our brand, and a smart strategy for breaking through the clutter to make connections with our customers,” said Anne Tedesco, VP, marketing communications, NA for British Airways, in a statement.
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The digital media duties were previously held by Agency.com.