Adweek has reported that Tribal DDB CEO Matt Freeman is moving on to become chief executive at GoFish, an online ad network. Freeman was a founder of Tribal DDB Worldwide in 1998. As Adweek notes, Freeman is the second longtime interactive agency CEO to recently join an emerging media company in as many months. Mark Kingdon, Organic chief executive left the agency last month to take the role of CEO at Linden Lab.
Freeman is quoted as saying, “The honest truth is I’m a pretty entrepreneurial guy. At a certain point, if you’re successful, you want to be an entrepreneur again.”
GoFish boasts a pretty impressive 66 million users a month. Um, sounds pretty entrepreneurial to me… Their target demographic is mothers and children. I’m personally overwhelmed by the bright colors on the front page of their website, but I do love me some cartoon classics.