Or so reports the WSJ, which wrote yesterday that in the second quarter of this year, online ad sales are up 20 percent. However, said article eludes to a gap that’s forming between flashy mcflasherson ads you might find via Yahoo and simpler plain text banners (etc.) from the Google folks. The latter, it seems, are doing better. Simplicity, addies, is the name of the online game. Well, at least for this month.