Among the many First World Problems affecting consumers today, none may be quite as prevalent or unavoidable as Dorito Fingers.
You know this affliction from the telltale orange-yellow crumbs that follow even the smallest snacking session. And since most Dorito eaters do not have the foresight to bring a hefty paper towel roll along with their bag o’ chips, they tend to wipe the remainder on whatever happens to be nearby: otherwise clean couches, unsuspecting jeans and even innocent puppies. (No cat would ever tolerate this.)
Tel Aviv agency Gefen Team has the answer—and it won’t make a crinkly sound.
We have so many questions, chief among them whether this bag actually houses said Doritos and if it can indeed survive a few rounds at the corner laundromat.
“Since this is an issue widely common in the gamers community, Doritos has collaborated with BUG, the largest gaming retailer in Israel, for a limited early launch of the Doritos Towel Bag,” the release claims. It also states that the campaign “includes a collaboration with leading Israeli gaming YouTubers.”
The Pepsi brand doesn’t seem to have promoted any such videos yet, but we wouldn’t mind seeing PewDiePie put the bag over his head.
G Team’s other clients include SodaStream, LG, Wix.com and Microsoft.
UPDATE: Shout out to the Gefen employees who are leaving comments on this post praising their own work. Great job, guys.