Once and for All, Sweatpants are Not Slacks

Tide turns sartorial in this new ad called “Give Up Pants”, which comes to us courtesy of outgoing Saatchi & Saatchi NY CCO Gerry Graf and his team. In the spot, directed by Tool’s Sean Ehringer, one guy who will surely be the lady repellent of the bunch compensates for his slobbish appearance and lack of fashion sense with a Tide to Go stick.

More: “FYI: A 13 Year-old Blogger is the Center of Target’s High-Fashion Campaign”