The gang behind the Effies and marketing service Warc have come up with their first global effectiveness rankings and wouldn’t you know it, BBDO’s Colombian branch, Santo, is the most effective individual agency office in the world. Don’t worry, Wieden + Kennedy did make yet another list, taking on the mantle of most effective independent ad agency while BBDO’s parent Omnicom was named most effective advertising holding company.
On the client side, the top five most effective advertisers according to the Effies are Procter & Gamble, Unilever, Kraft, Nestle and Coca-Cola, while the top five most effective brands are McDonald’s, Pepsi, Coca-Cola, Chevrolet and Vodafone.
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