Omelet Bolsters Staff in L.A. With 5 Senior Hires

By Lindsay Rittenhouse 

Los Angeles’ recently-rebranded indie shop Omelet has announced five key hires across its creative, brand management and strategy departments.

Daniel Paredes, senior creative.

Chelsea Oz and Daniel Paredes came aboard as a new senior creative team. Oz previously was at Saatchi & Saatchi, where she worked on Toyota and its Olympics account. Paredes hails from 72andSunny and is a veteran of Apple and Ogilvy.

Chelsea O’Brien joined as a creative director from 72andSunny, where she worked on the Google account. She’s also a veteran of CP+B and David and Goliath. In her new role, O’Brien will partner with fellow Omelet creative director Florian Bodet.

Liz Heard, Omelet brand director.

Liz Heard, who brings client-side and agency experience from AT&T, Delta Airlines and most recently Atlanta’s 22squared, has been hired as brand director.

Alexandra Heide has been named Omelet’s first associate director of communications strategy. Heide previously led social strategy across Anheuser Busch, H&R Block, Revlon, and Unilever at Fallon.

Alexandra Heide, associate director of communications strategy.

The hires follow a robust year for Omelet, in which the agency just unveiled a fresh brand identity and is projecting to increase its net revenue by 35 percent and triple its profitability for 2018.

“Our people make this place what it is and these new hires are all bringing new perspective and experience to the company, further shaping our culture and business as we head into 2019,” Omelet board chair and CEO Don Kurz said in a statement.