Olson Nabs a Piece of McDonald’s Biz

By Kiran Aditham 

Well, details are once again vague on this one, but sources tell us that Olson has won co-op work for McDonald’s in the Twin Cities. From what we’ve been told, this is a new piece of business for the fast-food giant and it whittled its choices down to just a handful of agencies. Folks on the Spy line tell us that Olson, which also won beat out 18 (!) other agencies to win the account for mortgage lender Guaranteed Rate this week, is also doing some non-advertising work for McDonald’s that will debut in 2014. A spokesperson for Olson has declined to comment on the Mickey D’s assignment in the meantime. We’ll keep you posted if we hear more.

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