Olson recently debuted its first broadcast campaign for Supercuts, featuring three 30-second spots.
For each of the spots, an individual was tasked with documenting their hair growth from day to day through a series of selfies. The agency then teamed up with production company Supply & Demand to craft time-lapse videos showing the journey from haircut to haircut. It’s a pretty clever premise, and one that lends itself well to audience engagement.
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“The cast…act not only as the people we look at, but the people who really made this commercial,” said director Mac Premo.