Just to soothe the usual doomsday tips, we’ve been told by those in the know that Margaret Murphy’s position as chief operating officer at Olson is indeed being eliminated, but the exec is very much within the fold at the Minneapolis-based agency. Murphy will now take on the role of president at Olson’s 1:1 loyalty marketing unit, which works with likes of Amtrak, Best Buy and Toys “R” Us, as president. From what we’ve been told, the role shift is part of a “flattening” of sorts of leadership at the agency courtesy of CEO John Partilla, who took over for Kevin DiLorenzo at the beginning of the year.
Murphy most recently served as president/COO at the agency and was part of the initial leadership team when Olson joined forces with Denali Marketing back in 2010. During her career, Murphy also spent nearly two decades at fellow Twin Cities operation Carlson Marketing Group, where she last served as SVP, client services.