They’ve already charmed us with symmetrical treadmill dancing and Google collaborations, so it’s no surprise that rock band OK Go is getting creative and innovative for their newest music video. Well actually, it’s you who will get creative, since the band partnered with Saatchi & Saatchi, Talenthouse, and BUG for a contest aimed at new directors searching for exposure.
The latest Saatchi & Saatchi Music Video Challenge, which has involved collaborations with the likes of Moby in the past, lasts until early-May, so auteurs have a few months to get adequately funky and artistic with OK Go’s new single “I’m Not Through.” The rockers won’t be making their own video this time, since they’re still in the studio finishing their next album. Outsourcing for cheap labor, Nike would be proud. We joke; OK Go gets the benefit of the doubt for their quirky videos that have been going viral for years, unlike now, where anything remotely creative/funny/newsworthy/embarrassing gets chewed up and spit out within a few days.
It’s a safe bet that whatever video they choose as a winner will be plenty imaginative. It just won’t recall Rube Goldberg, because they did that already.