OK this has got to stop already. A report from PricewaterhouseCoopers says that (dun dun duuun) online advertising grew by 10.6% in 2008. The Wall Street Journal, in its infinite wisdom, pins this as a bad thing since, after all, 2007 saw 27% growth.
Yeah yeah, there’s a recession. And since there was so much growth, everyone and their brother got into the online adspace selling game, and holy crap ad space got devalued amidst a ricockulous recession. Can this stop being a surprise, please?
Furthermore, what happened to the days when 6% growth (slow and steady, as it’s known) was the standard. We all like to make a buck by doing, um, nothing, but 26%? Come on, why in a million years would anyone in their right mind expect those numbers to persist? Let’s be happy with 10% and return to being happy that pop-ups are no longer the norm. Notha beer, Nahmie?