Ogilvy has launched a website all about the recession in an attempt to keep brands from cutting their budgets. The agency has also published a series of booklets titled, Optimising The Marketing Budget In Recession. Targeted at CMOS and CEOs, each highlight strategies and tactics across different marketing disciplines for these uncertain economic times.
And really – it’s not a moment too soon. Actually, it’s a little late. Better than never? Especially because Ogilvy is rumored to be axing 100-200 employees right after the holiday season. Damn.
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