With the help of directing duo Fleur & Manu and a VFX spectacle courtesy of MPC Paris, Ogilvy’s Parisian branch has unveiled a new, rather adventurous spot for Perrier, the preferred carbonated beverage of yours truly. In this 60-second clip, hot air balloons carrying an eccentric cast of characters from cheerleaders and zoo animals to hippies and hipsters represent the bubbles within a bottle of Perrier. As the mad dash continues in the ad to the sounds of Grieg’s classical staple, “In the Hall of the Mountain King (Peer Gynt),” one can’t help but think of Coca-Cola’s “Happiness Factory” work.
Still, this latest Perrier campaign, which was mainly shot in Argentina, was quite an undertaking in its own right, kicking off with stills of the nation’s Iguazu Falls and culminating with 42 VFX shots with 50 or so variations of CG hot air balloons.
MPC Paris VFX supervisor/creative director Franck Lambertz explains further, saying:
“The spot is a riot of colour, with multiple locations and many minute details in every shot. Working with Fleur & Manu, who are adept at creating the ultimate fantasy world, led us to slightly unconventional techniques. I even found myself in a helicopter filming with a 360-degree camera to create the back plates. The work was led from MPC Paris, with support from the 3D team in London, prep work from Bangalore, and stills photography from MPC Mexico – A truly global effort.”
In the end, Ogilvy Paris and crew add a bit more pep to Perrier’s step with this spot, which will bow on June 7 in Roland Garros central court during the French Open men’s final.
Agency: Ogilvy Paris
Creative Director: Paul Kreitmann
Agency Producer: Laure Bayle and Aurelie Appert
Creatives: Clara Noguier and Olivier Le Lostec
Directors: Fleur & Manu
Production Company: Les Télécréateurs
DOP: Nicolas Loir
Editor: Thomas Grove carter @ Home DP
Sound Design: GUM
VFX: MPC Paris
VFX Supervisor: Franck Lambertz
3D Supervisor: Fabian Frank
VFX Producer: Quentin Martin
Grade: MPC – Remote Grading
Colourist: Matthieu Toullet