Ogilvy London launched a new spot for Royal Philips celebrating an “Everyday Hero” — who happens to be wearing a Spider-Man suit.
Set to an acoustic cover of the John Lennon-penned Beatles song “Revolution” (credited, of course, to Lennon/McCartney), the spot opens on a man who wakes up to an alarm, showers (while eating breakfast) and gets dressed for work. Only, his work attire is a Spider-Man suit. It’s not immediately clear why exactly he’s dressed as the super hero, but the spot gradually works towards an ultimately heartwarming reveal.
The ad ends with the lines “At Philips we see healthcare differently,” and “There’s always a way to make life better” with the preceding action underscoring the message. In addition to the full-length online version, the campaign also includes a 30-second broadcast spot, as well as digital, social and OOH initiatives.
“Inspired by a true story, we tell the story of a window cleaner who dresses as Spider-Man to entertain ill children,” Philips global head of brand advertising Eva Barrett explained to Mumbrella. “He believes that cheering them up helps them recover faster: Sometimes laughter is the best medicine. It’s a wonderful example of how empathy and insight into people can make a difference. His ethos reflects ours; we wanted to celebrate it.”
Global Head of Brand Advertising: Eva Barrett
Creative Agency: Ogilvy and Mather London
Creative Director: Gerry Human
Managing Director: Craig Burleigh
Planning Director: Gareth Ellis
Group Account Director: Kate Waugh
Account Director: Orla Mateer
Account Manager: Christy Madden
Media Agency: Carat London
Public Relations Agency: FleishmanHillard, OneVoice