This morning we have an update and some breaking news regarding Ogilvy: the agency made its Coke Zero win official and won new business from client Kimberly-Clark.
On the Coke front, a source tells us that an internal memo regarding the win (which we broke last month) recently circulated around the agency’s offices. The source noted that this is the first major agency move made by top marketer Wendy Clark since she assumed leadership of Coca-Cola North America in May.
The following tweet from Ogilvy CMO Lauren Crampsie seems to confirm that the party started last week…
.@Adman_Tucker puts on quite a show. @CocaCola floats Realness. @ogilvyny pic.twitter.com/TU7WMJ9urn
— Lauren (@LCrampsie) September 5, 2014
In new business news: Ogilvy New York won creative AOR duties for Kimberly-Clark Baby, an account previously held by Organic. This was only one of a series of agency moves for the larger Kimberly-Clark brand.
A source tells us that the Kimberly-Clark Baby business moved from Organic to Ogilvy without a pitch or review and that the shift reflects more upon the brand’s desire to consolidate its units than a judgement against Organic. Ogilvy already works with several Kimberly-Clark brands like Huggies and Depend, and you may recall that the two agencies collaborated on the recent “Underwearness” campaign with Organic handling digital and Ogilvy tasked with above-the-line creative.
The news isn’t all bad for Organic, though: our source tells us that the agency just won a creative pitch for K-C Professional and that it will retain the brand’s Adult and Feminine Care accounts. Baby will move to Ogilvy at the end of the year.
Finally, it gets better for Ogilvy: we hear that the WPP shop also won Kimberly-Clark’s Latin Market account, which was previously with LatinWorks. For context, K-C launched a program aimed at the general Hispanic market earlier this year.
As usual, updates when we receive them.