Ogilvy and Gawker Animate for IBM

By Patrick Coffee Comment

Today we encountered an interesting extended ad for IBM from Ogilvy New York. Here it is:

The well-designed spot may be most interesting for its context: it appeared on Gawker property Gizmodo last week as part of a “sponsored content” partnership (note the IBM URL). Production is credited to Gawker’s own in-house studio.

The industry does talk a lot about “storytelling,” and this work has a far clearer, more specific narrative than most. We’re also partial to the phrase “bespoke bone-making operation.”

Now, who did what?

Ogilvy & Mather New York


Chief Creative Officer: Steve Simpson

Worldwide Executive Creative Director: Susan Westre

Executive Creative Directors: Ryan Blank, Mike Hahn

Creative Director/Copywriter: Sam Mazur

Senior Art Director: Okan Usta

Account Team: Joan Voltz, Emily Mazzaferro, Courtney Kunkel


Animation Studio

Studio Animal, Barcelona


Production Company

Studio@Gawker, New York