Today we encountered an interesting extended ad for IBM from Ogilvy New York. Here it is:
The well-designed spot may be most interesting for its context: it appeared on Gawker property Gizmodo last week as part of a “sponsored content” partnership (note the IBM URL). Production is credited to Gawker’s own in-house studio.
The industry does talk a lot about “storytelling,” and this work has a far clearer, more specific narrative than most. We’re also partial to the phrase “bespoke bone-making operation.”
Now, who did what?
Ogilvy & Mather New York
Chief Creative Officer: Steve Simpson
Worldwide Executive Creative Director: Susan Westre
Executive Creative Directors: Ryan Blank, Mike Hahn
Creative Director/Copywriter: Sam Mazur
Senior Art Director: Okan Usta
Account Team: Joan Voltz, Emily Mazzaferro, Courtney Kunkel
Studio Animal, Barcelona
Studio@Gawker, New York