Ogilvy Aims to Make White Papers More Exciting with ‘Red Papers’

By Kiran Aditham 

Driven by its namesake’s forays into the publishing world, Ogilvy is launching a new series of tomes dubbed “The Red Papers,” which sounds like the title to a lost John le Carre novel.

Anyhow, the agency’s figuring it’s time to talk shop about emerging marketing strategy and above, you’ll see an interview with John Bell, head of Ogilvy’s 360 Degree Digital Influence group, professor at Johns Hopkins University and author of Red Papers’ piece, “Socialize the Enterprise.” If it suits you, you can subscribe for more “Red Papers” free of charge here.

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