Office Depot/Max Goes to McCann

By Patrick Coffee 

Office Depot

Confirming tips we received late yesterday, Office Depot Inc. — the offspring of the February 2013 merger between Office Depot and Office Max — announced its selection of McCann and UM as creative and media agencies of record this morning.

Yesterday, McCann told us that the win couldn’t be confirmed. But the client apparently went ahead and alerted the trades, telling AdAge in the press release that its decision to go with a new agency came about because of “efforts to consolidate resources while expanding its advertising and marketing activities.”

The company, which spent more than $100M on measured media last year, signed with Zimmerman in 2011 and held a “cross-agency review” this summer.

The review came less than three months after the company announced its plans to close approximately 400 stores across the United States.