B2B agency Doremus & Co., part of the Omnicom Group, has been named the lead strategy and creative partner for Office Depot’s Business Solutions Division.
Doremus will be responsible for integrated strategy, brand and communications planning, and creative development for B2B marketing campaigns targeting medium to enterprise business segments. The assignment comes as Office Depot has seen an increased emphasis on B2B due to a transforming business landscape. The Business Solutions Division currently serves nearly 10 million business customers, over 200,000 large enterprises and nearly half of the Fortune 500 companies.
“This is a time of unprecedented change as businesses of all shapes and sizes are moving to more hybrid and work-from-home office models,” Joe Rivas, chief executive officer for Doremus, said in a statement. “We are thrilled to be partnering with Office Depot as they have the opportunity to be an essential partner, providing the solutions and support businesses need to transform and meet these evolving needs. And nothing makes us prouder as an agency than to work with clients who are looking to drive business and category-defining change.”
Added Wesley Brinkhurst, vice president of marketing for Office Depot, in a statement: “Office Depot’s Business Solutions Division has a long history of serving enterprise customers across vertical industries by providing business expertise and solutions that go beyond traditional office products. We’re excited to partner with an award-winning agency that specializes in B2B marketing like Doremus to accelerate our focus on helping enterprise customers achieve productivity, efficiency, and growth.”
Doremus & Co. is Omnicom’s global B2B specialist agency with offices in New York, San Francisco, London, Frankfurt, Beijing, Hong Kong, and Shanghai.