As long as the Raiders are owned by Al Davis (aka the scariest looking man in professional sports), the Athletics will be Oakland’s most-beloved team. And, with 23-year-old pitching sensation Trevor Cahill taking the mound, the team is looking to improve on last year’s 81-81 record, which gave the A’s a 2nd place finish in the AL West.
Unlike most videos featuring officially licensed MLB products and players, “Peripheral Vision” is one of many new spots for the Oakland A’s from fellow Bay Area business, Hub Strategy, that we can actually embed on our site. The MLB generally refuses to let its material (including a new White Sox campaign from Energy BBDO we tried to post on here a while back) because, as sports news site Deadspin asserts, the league “hates its fans.” So, it’s great that with the Oakland A’s on the upswing (sitting two games back from first place in their underwhelming division), young fans can see these silly spots and maybe make a connection to their home team. Credits after the jump.
Director: DJ O’Neil
Production Company: Hub Productions
Director of Photography: Jason Mitchell
Editors: Ed Feldman and Pete Fleming
Agency Producer: Angelina Dilg
Line Producer: Margaret Knight
Music/Audio Mix: Quickspotz
Color: Rough House
Agency: Hub Strategy
Client: Oakland Athletics
Creative Directors: DJ O’Neil and Peter Judd
ACD/Art Director: Jason Rothman
Copywriter: Chris Elzinga