NYC Creative Duo Aims to Help Manhattan Homeless with AirBnb Listings

By Kiran Aditham Comment

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Vito Catalani and Jamie Shin, the duo made semi-famous by their busker-focused “Tipbombing” effort from a year ago, have returned to raise awareness of the plight of their New York City neighbors — specifically the Big Apple’s homeless population.

How? The pair have posted several AirBnB postings that feature the usual vivid descriptors but with one major caveat: there is no bed or breakfast for rent under these “listings,” which represent spots around the city in which homeless individuals actually sleep/live.

With the “Homeless AirBnb” project, which features listings such as “one bedroom in Union Square for $12 per night,” 100 percent of profits from people who rent the “rooms” will go to non-profit charities aiding those left out in the cold including New York Rescue Mission, Goddard Riverside and the Jericho Project.

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Regarding their effort, Catalani (who has spent time on the creative side at Ogilvy, BBH, and more) says, “There’s a whole different city we ignore out there, and its residents are all homeless.”

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