The mere concept of advertising award shows is ridiculous. So, thankfully, one award show in particular isn’t afraid to bask in the silliness of grown men throwing tantrums at not getting a trophy for their spots about pool cleaner or whatever.
This spot for the Shots Awards (taking place November 28th in London, because Brits don’t believe in American Thanksgiving) from BETC London features Damon Collins (co-founder of Joint U.K.), Justin Tindall (ECD of Leo Burnett London) and James Hilton (of AKQA) and many more throwing quickly escalating hissy fits when their names aren’t called. If anything, this just makes me wonder: Would advertising in general be better if it was laden with curse words and people yelling?
With 14 categories and 14 winners (no prizes for participation or second place), Shots is building its brand as a show that disappoints. Even if you don’t win, you might as well go hoping that you’ll see some drunk exec turn over a table, right? Credits after the jump.
Brand: Shots Magazine
Agency BETC London
Executive creative director: Neil Dawson
Creative Director: Clive Pickering
Creatives: Sigi Egedal, Oli Rimoldi
Designer: Felix Heyes
Illustrator: Jonny Meakin
Agency producer: Alex Cowley
Production company: MJZ
Director: Stephen Johnson
Producer: James Whetherley
Exec Producer: Debbie Turner
Director of photography: Tristan Oliver
Edit House: Final Cut
Editor: Ed Line
Post-Production company: MPC & The Mill
Colourist: Mick Vincent (The Mill)
VFX Producer: Tim Phillips (MPC)
VFX Compositor: Michael Gregory (MPC)
Colourist: Richard Fearon (MPC)
Sound design: Wave
Audio Producer: Rebecca Boswell
Sound Engineers: Dugal MacDiarmid & Martin Leitner