Deutsch LA launched the next phase of its well-received “Michael” campaign for Playstation that now stars none other than the game console’s brash pitchman, Kevin Butler. After paying homage this week to people with handles like @nychus, @motherboop and @legiondragon, Butler now honors someone named DirktheDaring (above). For the next 15 days (through 11/24), we can expect daily salutes from Butler and if you head over to the Playstation Facebook page, you can get a personalized “To Michael” clip sent to you. Perhaps someone was inspired by a certain, award-winning W+K campaign? Who knows, but gaming geeks, this one’s for you. Credits after the jump.
Mark Hunter Chief Creative Officer
Jason Elm GCD/Copywriter
Shannon McGlothin GCD/Art Director
Josh Fell Associate Creative Director/Copywriter
Ryan Dickey Senior Art Director
Will Lindberg Junior Art Director
Mark Adler Junior Copywriter
Vic Palumbo Director of Integrated Production
Victoria Guenier Director of Broadcast Production
Jim Height Senior Producer
Emma Johnson Associate Producer
Production Company:
HUNGRY MAN, Los Angeles CA
Dave Laden Director
Kevin Byrne Executive Producer/Managing Partner
Cindy Becker Executive Producer
Dan Duffy Executive Producer
Tom Lowe Producer
Randy Emfinger Production Supervisor
Editorial:
MR EDITORIAL, Los Angeles CA
Peter Judson Editor
Katie Overcash Producer
Post/Audio Post Facility
UNION EDITORIAL Los Angeles, CA
Ben Looram Colorist/2D
Michael Raimondi President/Executive Producer
Joe Ross Producer
Milos Zivkovic Mixer