Now that we’ve got the whole Mother/Chevy/Goodby confusion out of the way (we hope), here’s the previously mentioned “Centennial” work from GS&P that broke during game one of the World Series last night. The spot, which is called “Then & Now” and was created in conjunction with Park Pictures and director/DP Lance Acord, celebrates the automotive brand that was founded on November 3, 1911 by Swiss immigrant Louis Chevrolet and U.S. entrepreneur Billy Durant. While it’s all nice and tender and all, commenters on YouTube are already calling foul, claiming this ad is ripping off the blog, Dear Photograph. Well, at least the “Let’s Do This” Chevy Sonic work that Goodby is also behind is fairly novel. What say you, readers? Credits after the jump.
Agency – Goodby, Silverstein & Partners
Creative Director – Jeff Goodby & Jamie Barrett
Executive Creative Director – Hunter Hindman
Associate Creative Director – Stefan Copiz
Copywriter– Tyler McKeller
Producer – Conor Duignan
Executive Producer – Hilary Coate
Assistant Producer – Ryan Wilson
Business Affairs Manager – Heidi Killeen
Group Account Director – Todd Grantham
Account Director – Steve Barry
Account Manager – Alexis Contos
Assistant Account Manager – Kevin Manley
Operations Manager – Talya Fisher
Original Concept – Tyler McKeller
Client – Chevrolet
Director of Advertising – Kevin Mayer
Assistant Director of Advertising – Rich Martinek
Asst. National Advertising Manager – Anthony Biondo
Production Company – Park Pictures
Director/DP – Lance Acord
Executive Producer – Mary Ann Marino
Line Producer – Caroline Kousidonis
Editorial Company – Final Cut
Editors – Hal Honisberg
Executive Producer – Saima Awan
Editorial Producer – Suzy Ramirez
Post Production/VFX Company – A52
Lead Flame Artist – Stefan Gallot
Executive Producer – Jennifer Sofio Hall
VFX Producer – Heather Johann
Sound design/MIX – LIME
Audio Engineer – Joel Waters