Carpenter takes over responsibility for NFA’s Toronto and Montreal operations, including creative, PR, media, content development and performance media lines of business.
“Mark has been instrumental in helping us establish the integrated grid in Canada,” NFA CEO and co-founder Dave Lafond said in a statement. “He is one of the founding architects who helped create and shape our flexible, fluid and collaborative approach. Now, with the explosive growth of our Mischief NFA brand in the U.S., Mark’s unique skill set will allow us to expand the grid even further across the North American market.”
Carpenter will partner closely with the NFA North American leadership team to grow the agency and build a system-wide model of the future.
Prior to joining NFA, Carpenter was responsible for developing communications at a number of agencies including Citizen Relations, BBDO and Publicis, where he worked on integrated campaigns for clients including Procter & Gamble, PepsiCo Foods and Molson.