Nitro Takes Philly Cream Cheese

By SuperSpy 

Kraft is a hot mess. Accounts here, there, at the same four agencies again and again. Here’s the story:

JWT’s Toronto office has been handling Philly Cream Cheese for about a year, but just lost it to New York agency, Nitro. Still, JWT will hold it down for the bran in 20 markets outside the U.S.

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Now, Nitro beat out defender JWT, DraftFCB and mcgarrybowen. Sigh, okay, but mcgarrybowen is still holding it down. They just won Kraft’s natural cheese creative account from DraftFCB in Chicago.

I mean really. It’s exhausting. That picture up there is of Nitro’s CEO, Chris Clarke. He’s got a little Tommy Boy thing going on, no?

[source]

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