W+K Portland tapped some of the world’s greatest athletes for their new holiday spot touting the advantages of Nike Hyperwarm Performance Baselayer, directed by Rupert Sanders. “Winning in a Winter Wonderland” features the talents of Giants defensive end Justin Tuck, skier Julia Mancuso, snowboarder Scotty Lago, soccer stars Alex Morgan and Sydney Leroux, and former Yankees second baseman Robinson Cano, who now appears to be headed to Seattle. Ohio State football coach Urban Meyer also makes a brief cameo appearance.
While undeniably cheesy (hey, it’s the holidays) the spot does an admirable job at promoting the Nike Hyperwarm Performance Baselayer. People are prone to listen to endorsements from star athletes, and W+K got a wide, varied group together for the spot. They emphasize that the Nike Hyperwarm Performance Baselayer makes playing in cold, harsh conditions seem almost enjoyable by keeping you warm without restricting movement, perfectly matching the song selection. “Winning in a Winter Wonderland,” of course, changes the words of the holiday classic, which gets a bit cringe-worthy in spots but mostly comes across as cheesy holiday fun. The words are sung by the star athletes in the spot, mostly while in action, and they seem to have a lot of fun with it — which makes it hard to hate.
The campaign features both a one minute and thirty second version of the spot, as well as a digital takeover and social media elements.”Winning in a Winter Wonderland” premiered during college football’s Big Ten NCAA Championship game and will run throughout the holiday season. Credits after the jump. Credits
CLIENT: NIKE
PROJECT NAME: “Winning in a Winter Wonderland”
CLIENT CONTACT: Kevin Kirksey
LAUNCH DATE: December 7, 2013
W+K PORTLAND
Creative Directors: Don Shelford / Rob Thompson
Copywriter: Eric Fensler
Art Director: Lee Jennings
Account Team: Rob Archibald / Ricardo Hieber / Thomas Harvey
Project Manager: Stacy Grogan
Executive Creative Directors: Joe Staples / Susan Hoffman
Agency Producer: Shannon Worley
Agency Executive Producer: Matt Hunnicutt
Head of Production: Ben Grylewicz
PRODUCTION
Production Company: MJZ
Director: Rupert Sanders
Executive Producer: Kate Leahy
Line Producer: Laurie Boccaccio
Director of Photography: Greig Fraser
EDITORIAL
Editorial Company: Work Editorial
Editor: Neil Smith
Assistant Editor: Julian Cooper
Post Producer: Jane Dilworth (London) / Corinna Dennison (NYC)
Post Executive Producer: Erica Thompson
VFX
VFX Company: Method
VFX Supervisor: Ben Walsh
Flame Artist: Dominic Bauch
VFX Producer: Pip Malone
VFX Executive Producer: Stephanie Gilgar
MUSIC + SOUND DESIGN
Music+Sound Company: SoundTree Music
Composer: Luis Almau
Sound Designer: Brian Emrich
Song: Original score to licensed sync of “Winter Wonderland”
Producer: Storr Redman
MIX
Mix Company: LIME & Beacon Street Studios
Mixer: Rohan Young (Lime & Mike)
Mix Assistant: Jeff Malen (Lime & Dewey)
Producer: Lesile Dulillo (Beacon Street Studios)