The Nike 20XI: It’s a horse of a golf ball. Contrary to what this latest spot from W+K may look like, the ball is not actually black. So, if you’re a golfer (I’m not) and wondering what makes this ball so special, read the Golf.com review here and make up your own mind as to whether or not it’s blowing open the doors on golfing technology. As every golf accessory has claimed to do this since the game was invented, I’m guessing it’s not going to make much of a difference.
Now to this ad. Directed by Ellen Kuras, it definitely looks really cool. But, with Nike Golf’s biggest superstar still not quite back to form (despite an impressive showing at the Masters), instead of seeing a Tiger, we’re seeing a horse…a horse that runs around and destroys a golf course. That’s really all there is to it. The horse and the 20XI are one in the same, you see. They will destroy everything in their path. And, as we see in a spot called “Aftermath,” this doomsday device rolls just wide of the hole, leaving divots in its wake. Credits and “Aftermath” after the jump.
W+K PORTLAND
Creative Directors Hal Curtis
Copywriter Eric Samsel
Art Director Lee Jennings
Producer Jeff Selis
Account Team Ken Smith / Carter Kirkpatrick
Executive Creative Directors Mark Fitzloff / Susan Hoffman
Agency Executive Producer Ben Grylewicz
PRODUCTION
Production Company Park Pictures
Director Ellen Kuras
Executive Producer Jackie Kelman Bisbee
Producer Caroline Kousidonis
Director of Photography Ellen Kuras
EDITORIAL
Editorial Company Joint Editorial
Editor Peter Wiedensmith
Post Producer Shelli Jury
Post Executive Producer Patty Brebner