Are dunks reels even impressive anymore?
The newest ad for Foot Locker and Nike, created by Wieden+Kennedy Portland and launched today, posits that every crowd reacts to such dope moves in its own way.
Thunder power forward/possible “best player in the world“ Kevin Durant, for example, gets into it. So do all of his friends.
The ad, which promotes both the Nike KD8 sneaker and Foot Locker’s back to school offering, is the latest collaboration between the two brands (the latter of which usually works with AOR BBDO).
You may, for example, remember the March 2014 spot comparing Kobe’s new shoes to a piano worthy of Lionel Richie. Last December’s Blake Griffin ad from W+K Amsterdam office also eschewed your standard dunk compilation to focus on Griffin’s ball handling skills while arguing that dunks are no longer news.
Most games, be they street or NBA, don’t have an audience quite like the one above. But we were more impressed by Durant’s Prince-purple pants.
CLIENT Nike & Foot Locker
PROJECT NAME Nike x Foot Locker – Eruption feat. Kevin Durant & Friends
CLIENT CONTACT Steve Henderson
TELEVISION / WEB FILM
FORMAT TV
TITLE OF SPOT(S) Nike x Foot Locker – Eruption feat. Kevin Durant & Friends
LAUNCH DATE 8/13/15
DURATION 6 Weeks
W+K PORTLAND
Creative Directors Chris Groom, Stuart Brown
Copywriter Sheena Brady
Art Director Mike Warzin
Producer Kevin Diller
Interactive Strategy Reid Schilperoort
Strategic Planning Brandon Thornton
Media/Comms Planning Charles Lee, John Furnari
Account Team Jordan Muse, Katie Gurgainus, Chase Haviland, Luke Purdy
Business Affaires Alicia Willett
Project Management Emily Norman
Executive Creative Directors Joe Staples / Mark Fizloff
Head of Production Ben Grylewicz
PRODUCTION
Production Company MJZ
Director Steve Ayson
Executive Producer Emma Wilcockson
Line Producer Mark Hall
Director of Photography Philippe Le Sourd
EDITORIAL
Editorial Company Exile Editorial
Editor Kirk Baxter
Post Producer Toby Louie
Post Executive Producer CL Weaver
VFX
VFX Company Saint
Flame Artist Robert Trent
VFX Producer Helen Park
DIGITAL / INTERACTIVE
PROJECT NAME Eruption
CONTENT TYPE Digital/Social Extensions
LAUNCH DATE 8/13
DURATION 6 Weeks
URL Footlocker.com
W+K PORTLAND
Creative Director Chris Groom, Stuart Brown
Copywriter Sheena Brady
Art Director Mike Warzin
Producer Kevin Diller
Interactive Strategy Reid Schilperoort
Strategic Planning Brandon Thornton
Media/Comms Planning Charles Lee, John Furnari
Account Team Jordan Muse, Katie Gurgainus, Chase Haviland, Luke Purdy
Executive Creative Directors Joe Staples / Mark Fitzloff
Agency Executive Producer Ben Grylewicz
Digital Designer Justin Morris
Exec Interactive Producer Ben Oh
Content Producer Keith Rice
Art Buying Amy Berriochoa