After spending a year-and-a-half toiling in Dolby Laboratories as a senior creative, Nicolas Will has returned to his old stomping grounds at Minneapolis-based indie agency Olson, where he will now take on the title of creative director. Will’s initial run at Olson began in the fall of 2007, when the agency merged with YarnellWill, the San Francisco-based shop he co-founded. During his 15 months at Olson, Will served as an ACD.
Before his first outing at Olson, Will spent two years as an art director at AKQA on Target, Xbox and Visa before helping launch Wexley School for Girls in New York, where he served a digital creative director for a year and worked on the Microsoft and T-Mobile accounts. Olson’s always complimentary ECD, Tom Fugleberg, says in a statement that Will is “an awesome next-generation thinker,” adding that he’s “truly a hybrid—he has a strong base in digital, but is able to holistically lead major pieces of business.” High praise, indeed.