This new Foot Locker ad from BBDO debuted last night but, because it wasn’t a campaign launch and only ran in local markets, it didn’t earn nearly as many headlines as its competitors.
(From the perspective of Nationwide and Ogilvy, that could be a good thing.)
Damian Lillard of the Trail Blazers appeared in several recent campaigns for both Adidas and Foot Locker, but this one marks the debut of his first signature shoe and features a few celebrities who, unlike Lillard, are already well past their expiration dates:
We’d hoped Humpty Hump might get the gig; here’s a bit of behind-the-scenes action on set via The Oregonian.
Credits:
Agency: BBDO New York
Client: Foot Locker
Title: Signature Celebrity
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer New York: Greg Hahn
Executive Creative Director: Chris Beresford-Hill
Executive Creative Director: Dan Lucey
Creative Director/Writer: Jessica Coulter
Creative Director/AD: Eli Terry
Director of Integrated Production: David Rolfe
Executive Producer: Anthony Curti
Music Producer: Melissa Chester
Graphic Designer: Jessica Andrew
Worldwide Senior Director: Troy Tarwater
Account Director: Janelle Van Wonderen
Account Manager: Nick Robbins
Assistant Account Executive: Sam Henderson
Production Co – O Positive
Director: Jim Jenkins
Executive Producer: Ralph Laucella
Executive Producer: Marc Grill
Director of Photography: Jeff Cutter
Editorial – No6 Editorial
Editor: Jasopn MacDonald
Executive Producer: Corina Dennison
Producer: Malia Rose
Assistant Editor: Zach Patton
Sound – Heard City
Sound Mixer: Phil Loeb
Online – No6
Flame: Ed Skupeen
Assistant Flame: Mike Grosshandler
Color – CO3
Colorist: Tim Masick