Nick Cannon, Damian Lillard Make Nice for Foot Locker

By Patrick Coffee 

This new Foot Locker ad from BBDO debuted last night but, because it wasn’t a campaign launch and only ran in local markets, it didn’t earn nearly as many headlines as its competitors.

(From the perspective of Nationwide and Ogilvy, that could be a good thing.)

Damian Lillard of the Trail Blazers appeared in several recent campaigns for both Adidas and Foot Locker, but this one marks the debut of his first signature shoe and features a few celebrities who, unlike Lillard, are already well past their expiration dates:

We’d hoped Humpty Hump might get the gig; here’s a bit of behind-the-scenes action on set via The Oregonian.



Agency: BBDO New York

Client: Foot Locker

Title: Signature Celebrity


Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer New York: Greg Hahn

Executive Creative Director: Chris Beresford-Hill

Executive Creative Director: Dan Lucey

Creative Director/Writer: Jessica Coulter

Creative Director/AD: Eli Terry

Director of Integrated Production: David Rolfe

Executive Producer: Anthony Curti

Music Producer: Melissa Chester

Graphic Designer: Jessica Andrew


Worldwide Senior Director: Troy Tarwater

Account Director: Janelle Van Wonderen

Account Manager: Nick Robbins

Assistant Account Executive: Sam Henderson


Production Co – O Positive

Director: Jim Jenkins

Executive Producer: Ralph Laucella

Executive Producer: Marc Grill

Director of Photography: Jeff Cutter


Editorial – No6 Editorial

Editor: Jasopn MacDonald

Executive Producer: Corina Dennison

Producer: Malia Rose

Assistant Editor: Zach Patton


Sound – Heard City

Sound Mixer: Phil Loeb


Online – No6

Flame: Ed Skupeen

Assistant Flame: Mike Grosshandler


Color – CO3

Colorist: Tim Masick