Quite a shocker we know, but in a new piece in the Baltimore Sun, TV/media critic David Zurawik turns the spotlight onto recent ads like that crowd favorite American Express spot along with Liberty Mutual and Hyundai campaigns which prove that creativity can come to fruition even in financial end times.
One of the AmEx spot’s stars, Cake Shop owner Warren Brown, tells the Sun, “I got sick and tired of people who were resisting the reality of the economic situation. Only when you acknowledge the problem can you find a solution. Sticking your head in the sand is not the way you work through a time like this to something better.”
Whether that AmEx small business spot is an original or not is a whole other story, but as we embrace escapism during the economic downturn, it’s interesting to note that ad spending is going towards facing the problem than avoiding it.