Independent agency Kastner & Partners may own a barbership in Madrid, but New York commercial content studio Napoleon Group has “the best eyelash extension studio in town.”
Napoleon Group founder Marty Napoleon and Chief Operating Officer Spiro Kafarakis opened eyelash salon Lashes on 5th last year and have since offered agency and brand clients eyelash, manicure and pedicure sessions while waiting for everything from rendering and color correction to audio correction and other time-consuming post-production processes. Napoleon and Kafarakis also see the business as a perk for employees.
“What can we do as a company to make our clients, partners, vendors and employees feel better in their day-to-day?” said Kafarakis. “If Lashes does it, then we have succeeded.”
“What is the difference between a $200.00 bottle of single malt scotch that I would share with a male creative director and $150.00 spa treatment that I would offer a female creative director?” Kafarakis asked. “Am I sexist to think that way? I don’t feel sexist, I strongly believe that the appeal of varied benefits meet the needs of that specific individual. I’m proud of the lashes salon, I am also proud that we are confident as a company to celebrate femininity. Maybe it’s because I grew up in a family that taught me that a woman is to be celebrated and pampered in a different fashion than a man.”
Kafarakis says he plans to offer discounted sessions at Lashes on 5th to attendees of the Three Percent conference in New York this fall.