New Lenovo Campaign Makes Us Want to Revisit ‘Hackers’

By Kiran Aditham 

What happens when a group of young, hip, tech-savvy urbanites decide to play hot potato with a Lenovo Ideapad Ultrabook? Well, if you have five minutes to spare, you’ll find out in this new short film called “Seize the Night” from Saatchi & Saatchi New York and Anonymous Content director Tomas Jonsgarden, who decided to turn a stretch of Stockholm into an illuminated dance party. Characters including the “mastermind,” the “programmer” and the “mixmaster” all conspire with the help of a single Ultrabook, which starts at $749. Why do we have the sudden urge to utter the line, “Trust your technolust?”

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