The Muslim Ad Network, an online association that concentrates on the Muslim Market in North America, has partnered with advertising strategy firm, Desedo, to create a new advertising agency. Though we don’t know what the agency will be called (Desedo is not giving up the goods to us) we are very excited about this new shop.
For starters, the Muslim American market has been valued at $170B according to The New York Times. The Economist also has said that “Two-thirds of Muslim households make more than $50,000 a year and a quarter earn over $100,000.” Those are some attractive numbers. Still, it’s basically an untouched marketplace. What American brands have seriously tried to engender their loyalty? And yes, in an age where advertising messages can be segmented, an online communities serve every need, a Muslim-American ad agency sounds like the right move to make. Plus, with our first minority President getting ready to be the new leader of the free world, the conversation about race is only going to get louder. Brands would be wise to listen up.