New 72andSunny Campaign Combines Boobs, Bots and Burgers

By Patrick Coffee 

One client is releasing a new, bacon-heavy burger while another is about to debut the latest chapter in its best-selling shoot-’em-up game.

Why not promote both products in one “nice package”?!

When we think of 72andSunny, we think of two things: Carl’s Jr. and Call of Duty. That means scantily-clad models eating ridiculously overstuffed burgers and a little bit of the old ultra-violence. The agency’s newest work manages to mash all of those things into one 45-second ad with a bit of room to spare.

“Best Day Ever” even brings back one Charlotte McKinney, who earned her 15 seconds of fame in a January ad that you surely remember whether you want to admit it or not. She’s a bit less overtly “erotic” this time around because she’s too busy killing some robots and mocking the manhood of at least one enthusiastic player who really wants to paint his gun bright red and yellow for some reason.

That was kind of exciting.

This work is the first from 72’s Brand Partnership Incubator, which is “a new practice dedicated to initiating, developing and executing strategic brand collaborations.” The campaign, which simultaneously promotes the Tex Mex Bacon Thickburger and Call of Duty: Black Ops III, will include “co-branded products both in-store at Carl’s Jr. and Hardee’s and in-game in Call of Duty: Black Ops III, as well as co-branded content across digital, social and broadcast channels.”

There’s also a CSR component (that’s “corporate social responsibility,” duh): “All proceeds from the sales of any ‘Ultimate Care Package’ at Carl’s Jr. and Hardee’s on November 11, will go directly to CODE,” the Call of Duty Endowment group which works to help veterans find new jobs.

Now, is that a big gun in her hand or is she just honored to work with the family again?

There’s no better time to launch a product called “Tex Mex Bacon Thickburger” than on the day when the World Health Organization announced that bacon is probably just as carcinogenic as tobacco, alcohol and asbestos.

Since anti-smoking advocacy group truth is also a 72andSunny client, we think that the next Brand Partnership Incubator project should be a collaboration between truth and Carl’s with the working tagline “Boobs Beat Butts.”

It could work! (We’re really into alliteration today. #BallerMenu.)


Brand: CKE Restaurants
Project: Carl’s Jr./Hardee’s + Call of Duty “Best Day Ever”
Chief Executive Officer: Andy Puzder
Chief Marketing Officer: Brad Haley
SVP, Product Development: Bruce Frazer
Director of Advertising: Brandon LaChance
VP, Media Merchandising: Steve Lemley
Director, Product Marketing & Merchandising: Christie Cooney
Product Marketing Manager: Allison Pocino
Public Relations Specialist: Claire Eastburn

72andSunny Team
Chief Creative Officer: Glenn Cole
Group Creative Director: Mick DiMaria
Group Creative Director: Justin Hooper
Creative Director, Designer: Tim Wettstein
Creative Director, Writer: Mark Maziarz
Sr. Designer: Gabo Curielcha
Sr. Writer: Chad Goodnoe
Group Strategy Director: Matt Johnson
Strategy Director: Kasia Molenda
Strategist: Eddie Moraga
Group Brand Director: Alexis Coller
Sr. Brand Manager: Michal David
Brand Manager: Ali Arnold
Brand Coordinator: Joshua Noa
Director of Film Production: Sam Baerwald
Executive Film Producer: Molly McFarland
Jr. Film Producer: Kira Linton
Film Production Coordinator: Taylor Stockwell
Business Affairs Director: Amy Jacobsen
Business Affairs Manager: Jennifer Jahinian
Business Affairs Coordinator: Taylor Henriquez
Communications Manager: Nicole Ryan
Communications Coordinator: Chanel Lake

Coast PR:
Public Relations Team: Coast PR
President: Jeanne Hoffa
Director: Kate Franklin

Production Company: Hungry Man Productions
Director: Wayne McClammy
Managing Partner/Executive Producer: Kevin Byrne
Executive Producer/ Director of Sales: Dan Duffy
Executive Producer: Mino Jarioura
Executive Producer: Nancy Hacoher
Producer: Laurie Boccaccio
Production Supervisor: Adriana Cebada Mora

Editorial: Cut + Run
Editor: Jay Nelson
Assistant Editor: Connie Chuang
Executive Producer: Carr Schilling
Producer: Annabelle Dunbar-Whittaker

2D Lead: Benji Davidson
Creative Director: Paul O’Shea
VFX Supervisor: Zach Tucker
Lead Animator: Stew Burris
Animator: Ian Wilson
Lead VFX Artist: Charles Trippe
Lighting Lead: Tim Kaftka
Texturing Lead: Brian Broussard
Modeling Lead: Aaron Hamman
Executive Producer: Elexis Stearn
VFX Producer: Whitney Gearin
VFX Coordinator: Valentina Cokonis

Telecine: Beach House
Colorist: Mike Pethel
Executive Producer: Denise Brown

Music & Sound Design: Robot Repair
Composer: Kael Alden
Sound Designer: Doug Darnell

Audio: On Music and Sound
Mixer: Chris Winston