That seems to be the case judging by the screen grab above taken from the work section of Philly-based agency Neiman Group. Check out the Easter egg copy on the bottom left to describe Capital BlueCross that reads: “A strategic and insightful plan to go absolutely nowhere.” While there is some cheeky copy accompanying other clients on the grid, this one seems a little bit more biting. A tipster tells us that is Neiman’s display of “mixed sentiment towards [a] once-profitable client.”
Maybe we’re reading too much into it and it’s just a little inside ribbing because the two parties because they’re down like that, but the text seems less-than-amicable nonetheless.
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