NBA Sends Media Buying and Planning Duties to Mediahub

By Erik Oster 

Just a day after we reported about the NBA selecting Cartwright as its creative agency to promote the upcoming 2020-2021 season, the league has appointed a new global media buying and planning partner as well.

The NBA has confirmed that it has selected IPG media agency Mediahub, while declining to comment further. Mediahub deferred to the NBA for comment.

The appointment follows a review conducted by MediaLink which included several agencies, including finalist Horizon Media, according to sources with knowledge of the process. MediaLink and Horizon Media both declined to comment. Incumbent Spark Foundry declined to participate in the process, according to sources with knowledge of the review.