Another day, another team-up between ESPN and W+K. “Inner Monologue,” the latest 30-second NBA on ESPN RV ad created by W+K New York, answers very important questions about the crew’s sleeping arrangements. Yes, some players and analysts do have to bunk up. Bulls All-Star center Joakim Noah has to sleep in the same bed as ESPN kingpin Bill Simmons, even though neither of them are happy with the situation. Noah, who stands 6’11”, probably has a better argument than Simmons, who is listed at an unconvincing 6’2″. Simmons, for all his Boston sports proclivities, is in bed with a Bull. He’s actually sleeping with the enemy. But wait…as with most of the RV spots, there’s a Jeff Van Gundy punchline. And as usual, it’s the best part of the clip. Not only is Van Gundy funny-looking, but if you’ve been following his RV escapades, whether getting stuck on the stunt double vehicle or trading glasses with Russell Westbrook, you know that JVG is also funny. And in a sports media world that is often lacking in self-deprecation and humor, the silly shtick from the NBA on ESPN panel is always nice to see. Credits after the jump.
Creative Directors Brandon Henderson/Stuart Jennings
ICD Gary Van Dzura
Copywriter Scott Mahoney
Art Director Dan Oliva
Executive Producer Temma Shoaf
Producer Luiza Naritomi
Account Team Brandon Pracht / Casey Bernard/Brian Racis /Jonathan Chu
Executive Creative Directors Ian Reichenthal / Scott Vitrone
Head of Content Production Lora Schulson
PRODUCTION
Production Company O Positive
Director David Shane
Executive Producers Marc Grill
Line Producer Ken Licata
Director of Photography Marc Laliberte Else
EDITORIAL
Editorial Company Mackenzie Cutller
Editor Dave Anderson
Post Producer Evan Meeker
Post Executive Producer Sasha Hirschfeld
VFX
VFX Company The Mill/Scmigital
Lead 3D Artist
Flame Artist Bruno Delacalva/ Jimmy Hayhow
VFX Producer Juan Handal
Titles/Graphics
MIX
Mix Company Heard City
Mixer Cory Melious