Nationwide Replaces CMO Behind Super Bowl Spot

By Erik Oster 

Nationwide has selected twenty year company veteranĀ Terrance Williams as its new chief marketing officer, replacing Matt Jauchius months after the airing of a highly controversial Super Bowl ad, AdAge reports. Joe Case, a spokesman for Nationwide told the publication that Jauchius left to pursue other opportunities, adding, “[He] accomplished a great deal during his time at Nationwide, and we wish him the very best in his future endeavors.”

Jauchius joined Nationwide back in 2006, following a stint at management consultancy McKinsey & Co. While with the company, he presided over a corporate branding strategy overhaul, including the launch of the “Nationwide is on your side” tagline and the reintroduction of the eagle into the brand’s logo. He was also responsible for increasing the company’s advertising spending.

During his tenure with Nationwide, AdAge reports Williams hasĀ  held “regional leadership roles and worked in sales, claims, underwriting and operations,” most recently serving as president of Nationwide Agribusiness. He will now hold the title of vice president, chief marketing officer and be responsible for overseeing advertising, marketing, social media, research analytics, media buying and planning, communications, PR and customer advocacy. It is unclear how the appointment will impact Nationwide’s relationships with Ogilvy and McKinney.

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