Nationwide announced the naming of VCCP as its lead advertising agency in the UK, following a review, Campaign reports.
VCCP beat fellow finalist Mother in the review, which was handled by ISBA. The account was previously handled by 18 Feet & Rising, who won lead agency duties for Nationwide back in 2011, after beating out Saatchi & Saatchi in a competitive review. Nationwide spends an estimated £30 million annually, according to Campaign. Nationwide launched the review in order to ” reflect a modern, integrated brand and digital communications landscape,” according to a brand spokesman, who added, “The review will look to strengthen perceptions of Nationwide as the true alternative to high-street banks.”
Nationwide also recently reshuffled its agency roster in the US, where Ogilvy’s Super Bowl ad proved controversial.