Creative agency Naked created a new spot for wine brand Segura Viudas, led by chief creative officer Izzy DeBellis, which features Eleanor Friedberger of The Fiery Furnaces playing the classic tune “Auld Lang Syne” on 1,000 glasses filled to various degrees with Segura Viudas cava.
It’s kind of a neat stunt, if not entirely original (Stella Artois’ “The Chalice Symphony” comes to mind), and should inspire some viewers to crack a smile, as Fiedberger does during the performance. She’s not entirely on her own for the production, as she’s joined by keyboard and cello accompaniment, but the focus remains squarely on her glass-tapping, with the audio purportedly recorded live and unedited. Following the conclusion of the performance, the spot ends by showing the full range of Segura Viudas offerings, followed by the tagline, “Open Up to Friends Old and New.”
“When I approached Eleanor to work with Segura Viudas on the project, she was excited about the initiative and where the video was headed creatively,” Naked managing partner Paul Sevigny told Adweek. “As the shoot was coming together, she was able to work in her own artistic style which made it a unique collaborative process and why the spot works so well.”
Credits:
Client: Segura Viudas Cava USA
Brand Manager: Josep Ferrer
Agency: Naked
Chief Creative Officer: Izzy DeBellis
Art Director: Matthew Gould-Lucht
Copywriter: Jerry Abejo
Executive Producer: Kurt Peloquin
Managing Partners: Anthony Bianco & Paul Sevigny
Account Manager: Gabriella Dickens
Directed by GOOD LOOK
Produced by GOOD LOOK
Music and Mix: Big Foote Music
Music Arrangement: Darren Solomon
Audio Post Mix: Steve Depalo
Executive Producer: Paul Seymour