Just over a month after GlobalHue had to make some cuts in its New York office, we’ve received confirmation that SVP, group account director Najoh Tita-Reid has resigned from the agency. Tita-Reid joined GlobalHue Africanic in June of 2009 from Procter & Gamble, where she spent 15 years, was responsible for African-American marketing, multicultural marketing strategy, etc. and served as brand manager for Always, Tampax, Luvs and global Pampers.
The news comes just a week after GH “decided not to ask for a renewal” of its contract with the Bermuda Department of Tourism, an account that if you remember had been mired in controversy in recent years. Tourism minister Patrice Minors tells the Royal Gazette Online, “We have secured another option pertaining to the promotion of Bermuda as a tourism product,” adding, “[GlobalHue hadn’t] expressed an interest to continue.” Gee, wonder what could have caused that.