Nail, Stonyfield Want You to ‘Cheat on Greek’

By Erik Oster 

Nail Communications has launched an innuendo-laden campaign for Stonyfield Organic’s Petite Creme yogurt.

In the pre-roll video (featured above), entitled “Confessions,” a group of women talk about Greek yogurt, albeit in somewhat suggestive terms. It opens with a woman laughing and saying, “I don’t know, a couple times a week, I guess,” before whispering “I don’t really enjoy it.” “It’s just too much in the morning,” adds another woman. The spot concludes by asking, “Not satisfied with Greek yogurt,” followed by the “Cheat on Greek” tagline and a shot of Stonyfield Organic’s alternative.

A “Choose Your Own Adventure” style series of YouTube videos also deals in suggestiveness. The first video in the series asks “So you want to cheat on Greek?” Answer “yes” and you’ll get a coupon, “no” and you’re redirected to a video asking “Are you sure?” Here the series makes a grammatical error, as answering “Yes” to “Are you sure?” lands you the coupon, while “No” leads to a series of videos of “hunks” who attempt to seduce you. (And the suggestiveness gets a little gross, with one guy offering “pure pleasure and ten grams of protein.”) All the videos can be found on the campaign’s microsite. We expect a protest from the American Family Association for Stonyfield’s “promotion of adultery” within 72 hours.

Credits:

For the “Confessions” preroll spot:
Nail Communications, Creative Agency
Creative Partner: Alec Beckett
Creative Partner: Brian Gross
Head of Production: Lizzi Weinberg
Moxie Pictures, Production Company
Rick LeMoine, Director
Matt O’Shea, Producer
Declan Quinn, DP
Marlo Nespeca, Editor (Spot Welders is the post production company)
Rob Bessette, Colorist (Finish Post is the company’s name)
Actors:
Jill Abromowitz
Blaire Brooks
Jenna Jolley
Samantha Soule
Emily Tarver
Briana Packen (voice over)
And for the “choose your own adventure” videos:
 
Nail Communications, Creative Agency
Creative Partner: Alec Beckett
Creative Partner: Brian Gross
Head of Production: Lizzi Weinberg
Moxie Pictures, Production Company
Rick LeMoine, Director
Matt O’Shea, Producer
Declan Quinn, DP
Marlo Nespeca, Editor (Spot Welders)
Actors:
Ben Roberts (Stonyfield Spokesperson)
Austin Young (Factory Guy)
Matt Heller (Delivery Guy)
Mazin Akar (Farm Guy)
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