Must Be Something Gets Really Fast for Nike

Portland, Oregon full service agency Must Be Something launched a celebrity-filled 60-second spot for Nike touting the brand’s Air Zoom Elite 8, entitled “Find Your Fast.”

In a marriage of form and function, the ad, directed by Chappelle Show co-creator Neal Brennan, flies by at a frenetic pace, cutting from one celebrity athlete to the next in its promotion of the fast running shoe. Among the thirteen athletes in the ad are Kobe Bryant, Serena Williams, Wayne Rooney, Rafael Nadal, Richard Sherman, Odell Beckam Jr. and Allyson Felix. In other words, the spot features as many celebrity athletes as it can muster, as quickly as it can. If that’s still not fast enough for you, the ad sandwiches “The World’s Fastest Ad” (with David Blaine and Kobe Bryant) in the middle of the action, complete with a cameo by the epitome of quickness: Roadrunner. As part of the campaign, Nike is calling on viewers to log their fastest-ever mile via the Nike+ community by August 30th.