MullenLowe Names New Head of Strategy for L.A., Winston-Salem

By Erik Oster 

MullenLowe has a new strategic leader for its Los Angeles and Winston-Salem, North Carolina offices.

Mollie Partesotti joined MullenLowe as senior vice president, head of strategy for the Los Angeles and Winston-Salem offices.

Partesotti arrives from CP+B, where she has served as head of strategy in Los Angele since being promoted to that role last November, following a year and a half as global group director of brand strategy for CP+B L.A., working with clients including Hulu, PayPal, Jose Cuervo, 1800 Tequila and NBA 2K. Prior to joining CP+B, she spent three years at TBWA\Media Arts Lab as global group strategy director.

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“While we love Mollie’s credentials and experience, what excites us most about her is her incredible drive and ambition,” MullenLowe U.S. CEO Lee Newman said in a statement. “Mollie’s tireless pursuit of unconventional solutions make her a natural fit for MullenLowe, and her influence across both Los Angeles and Winston-Salem can already be felt.”

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